Following the global pandemic, Ocean Heroes Network made the decision to move all of their regional and global bootcamps to a virtual platform. Ocean Heroes Network facilitates a number of programs, primarily their bootcamps, for youth leaders around the world. Now, after a second year of virtual bootcamps, the Ocean Heroes team wanted to create a more seamless user experience for their users, new and old.
Together with a team from the two founding organizations of Ocean Heroes, Lonely Whale and Captain Planet Foundation, we conducted usability tests to identify key areas that we wanted to focus on the onboarding process.
Because of the speed of the project we created rapid concepts and usability tests to rethink the site architecture and user experience of the youth seeking to attend a virtual bootcamp.
We were able take some of our learning from UX to make recommendations for the current onboarding flow, plus recommendations on how to make the current website more user-friendly (responsive, accessible, adaptive, consistent, etc.). In addition to UX, we started on defining an evolving design system with the new branding that could be applied across all Ocean Hero websites.