Trestle Build

Conveying a developer’s purpose for creating affordable urban housing

Project Overview

Uniquely focused on the human side of real estate development, Trestle Build uses creative strategies to develop affordable housing in urban locations. Securing their reputation as a leader in affordable housing development in San Diego, Trestle recognized that their current brand wasn’t effectively communicating their mission.

Challenge/ Story

We teamed up with Trestle for a two-week-long Four Fin Brand Sessions, a design-sprint focused on brand strategy and design. During the first week of strategy, the strategy team uncovered the core vision behind Trestle – Accessible Urbanism. Using this core concept, I flushed out a new visual identity that aligned with the updated brand strategy.

Solution

Trestle Build created accessible urban living for a diverse community and incomes. We refreshed the Trestle visual identity to better align with the company’s mission and created a visual style guide, website wireframes + styling, and copy queues for their web development team to quickly implement.